雅筑大事紀
Development and glory

2017

• EASECOX Exhibition Gallery at the Headquarters opened
• The grand opening of EASECOX Hong Kong after the relocation and expansion
• EASECOX Surabaya (Indonesia) held its first ever Awards Recognition Ceremony
• The introduction of brand new Diamant video
• Brown Diamant became a regular selling category with the choice of short and long sleeves Arm Shaper, Diamant 280 Shaping Pants and Super Conductive Neck Series launched

2016

• The grand openings of Easecox Taichung (Taiwan), Singapore, and Jakarta (Indonesia) offices after relocation and expansion
• The establishment of Easecox Surabaya (Indonesia) branch
• Easecox Thailand celebrated its first anniversary with the first ever Awards Recognition Ceremony
• Easecox Indonesia enters its 10th year, celebrating the golden decade with a special corporate video
• EaseClean Intensive Enzyme Liquid Detergent launched
• New memorial film of the Easecox founder online
• New videos of Diamant Series and Superconductive Metallic Ion Series online
• The launch of new “Where Beauty Begins”, essential guidebook for new Easecox partners
• The new official Easecox website online
• The new official EASECOX website online, well accommodating the mobile devices and social media trend

2015

• Chairman Simon Lin was bestowed the honorary title of “Dato” by the Sultan of Pahang in Malaysia
• The opening of EASECOX Bangkok in Thailand
• The opening of EASECOX Kota Kinabalu in Malaysia
• A charitable event “Action Month” was kicked off around global offices to commemorate our late EASECOX chairperson
• The launch of Brilliant Panties/ new EaseShape Series/ Arm Shaper Long Sleeves/ Super Conductive Ag Ion Shawl
• The introduction of “Beauty Designer” mobile app
• The introduction of new Corporate Video, Beauty Engineering Book and All Product Catalogue
• Easecox Official Facebook Pages in Thai and Bahasa Indonesia online

2014

• The launch of the EASECOX Elite magazine gave EASECOX partners in different territories a good grasp of the global markets
• EASECOX Malaysia marked its 10th anniversary with “A decade of Journey beyond Beauty” incentive awards ceremony
• The charitable event “Empowering Women Together” was held worldwide to commemorate EASECOX founder Amy Lin
• EASECOX held the first Diamant fashion design and catwalk competition in Malaysia
• EASECOX’s Annual Award Recognition took place for the first time in Kota Kinabalu , Malaysia
• The launch of Marvel CC Cream
• The introduction of new Diamant Leaflet

2013

• EASECOX celebrated its 25th anniversary
• EASECOX introduced EaseNutri AK dietary supplements, pure essential oil blends and the Intensive Enzyme Powder Detergent
• EASECOX launched its Facebook page, entitled “Official EASECOX Group,” in both Chinese and English languages
• EASCOX’s Annual Award Recognition took place for the first time in Manila, the Philippines

2012

• Mr. Simon Lin took over as chairman of EASECOX
• Launch of the Marvel series and the Purence Versailles personal hygiene series
• EASECOX launched its new website, a mobile application and the multimedia EASECOX Channel to embrace the digital age
• EASECOX’s Miri, Malaysia office was launched
• Launch of the Brand new distributor area

2011

• EASECOX’s first-ever Direct Marketing Selling (DMS) System came into operation in Taiwan
• EASECOX’s Johor Bahru, Malaysia office was launched.

2010

• EASECOX’s Manila, Philippines office was established.

2009

• All the product series won the 9th National Quality Guarantee Golden Award
• EASECOX’s Medan, Indonesia branch was established
• The 3rd EASECOX Slimming Contest was held

2008

• The DIAMANT Modeling Series launched the limited long version with special color
• The 2nd EASECOX Slimming Contest was held

2007

• The "Beauty in life" Nutrition & Health Series was launched
• The Marvel Platinum Tightening & Anti-Ageing Series was launched
• The 1st EASECOX Slimming Contest was held

2006

• EASECOX’s Jakarta, Indonesian branch was established
• EASECOX’s Penang, Malaysia branch was established
• Purence Base Massage Oil was launched
• EASECOX won the 4th Honesty Enterprise Keris Award

2005

• Purence Deep Breath Essential Oil Blend was launched
• Marvel Hand Refining & Repairing Cream was launched
• The Health Food Series was launched

2004

• The first Beauty Engineering House franchise in Taiwan was opened
• Diamant Gemstone Shapewear for Men was launched
• EASECOX was named the top shapewear and underwear brand by Chinese consumers
• EASECOX unveiled the super-conductive silver ion-infused AMYLINEAR collection
• EASECOX’s 10,000-square-feet Asia-Pacific Logistics Center began operating in Chai Wan, Hong Kong
• EASECOX chairman Lin Zhi-hao appeared on the first-ever list of outstanding entrepreneurs compiled by the Asia Office of UK-based Society of Business Practitioners
• EASECOX introduced an online system for members to order products and/or access sales performance data
• EASECOX’s Kuala Lumpur, Malaysia office was launched.

2003

• EASECOX’s Singapore office was established
• The internationally linked bonus system was established
• EASECOX opened Taichung office
• EASECOX achieved the NTD3 billion annual sales target

2002

• Mr. Fred Lin was appointed EASECOX president
• EASECOX began its first foray into Malaysia
• EASE launched the Purence Essential Oil line
• EASECOX obtained ISO9001 certification

2001

• Amy Lin was awarded the 6th Enterprise and People that Mattered prize
• Amy Lin was elected founding president of the Rotary Club of Taipei Genius
• The AMYLINEAR superconductive series was launched

2000

• EASECOX obtained ISO 9001 quality management systems certification
• EASECOX founder Amy Lin was elected the second Chairperson of China Youth Career Development Association
• EASECOX received the Consumer Millennial Gold Medal
• AMYLINEAR was awarded the “Golden Business Prize” for trustworthy products by nationwide consumers
• Amy Lin was listed among “Iconic Taiwanese Figures.”

1999

• EASECOX’s gained the “Taiwan Golden Quality Award for Best Costumer Ratification” and was verified by the Consumer Protection Commission as an excellent business

1998

• Amy Lin won the 2nd Golden Peak Award as an outstanding enterprise leader and also the “International Enthusiastic Volunteer Award.” EASECOX won the “Outstanding Quality Prize” as well
• The Marvel cosmetics series was developed
• EASECOX International Building completed, the Headquarters provides worldwide partners with education, training and sales support

1997

• EASECOX’s Hong Kong office registered record-breaking HKD 100 million in annual sales
• EASECOX unveiled AMYLINEAR gemstone underwear series.

1996

• EASECOX opened its Hong Kong office
• The Marvel series was developed
• The telephone voice order service was introduced and the distribution system was automated
• EASECOX won the MOEA’s “Golden Trademark Award”

1995

• EASECOX was honored as the 45th best trading company in the service industry by Business Weekly
• Amy Lin won the 18th Eleventh Youth Entrepreneur Award
• The seven EASECOX consulting centers were established across Taiwan (in Taipei, Banqiao, Hsinchu, Taichung, Tainan, Kaohsiung and Pingtung)
• The EASECOX International Building was built

1994

• AMYLINEAR was selected as one of the Top 10 Products by Business Weekly
• EASECOX was selected as one of the TOP 300 Service Providers
• Annual sales wrote a new record of NTD22 billion
• The “Ya-Chu Cultural Foundation” was founded for helping women to find reemployment

1993

• The nationwide marketing network was established
• A new annual sales record of NTD20 billion was achieved

1992

• The first five-year plan was accomplished and the second five-year plan was formulated.
• EASECOX posted record-high annual sales of NTD 5 billion as it celebrated its 10th anniversary.

1991

• EASECOX bought the building site for its new headquarters

1989

• Under the leadership of the Founder, EASECOX sales grew rapidly in the first year and its own brand, AMYLINEAR, became the top brand of shapewear in Taiwan.
• Initially the product name was “Magic Underwear.” But this name was abused by other functional underwear makers and the same thing happened when the name was changed to “Shape Control Underwear,” so EASECOX finally called this series “Fat-shifting Undergarments.”

1988

Under the enterprising spirit of “seeking for truth, virtue and beauty” and the operational philosophy of cooperation and co-prosperity, EASECOX International Co., Ltd. was founded.