EASECOX Founder – Amy Lin
At age 32, Amy Lin started EASCOX initially to regain her feminine figure. She went on to help others regain their beauty and that was how EASECOX, the world of beauty engineering, was born.
When operations began in 1988, EASECOX adopted a philosophy of cooperation and co-prosperity with fat-shifting undergarments (shapewear) as major products. EASECOX was recognized as the number-one brand in Taiwan and in 1994 was named in Business Weekly as one of the Top Ten Popular Brands. EASECOX also joined the TOP 300 Service Providers in the same year and sales reached a new record of NTD2.2 billion.
Important targets were initiated for this business from the very beginning:
- Putting EASECOX into the ranks of the TOP 500 Services Providers
- Setting up foundations
- Building an EASECOX headquarters
- Running the business internationally
The targets were achieved in only a few years. Creating a Brand has never been easy. But in 14 years Lin successfully turned EASECOX into a group with hundreds of thousands of employees from a very small beginning - a company of three. Along the way, Lin was able to achieve much personal satisfaction and joy. She always believed that it was not her personal contribution, but the hard work of the whole team that led to the achievement of EASECOX. She was very keen on charity works and was active in many public welfare organizations Her passion and charity heart has shaped the culture of EASECOX and evoked impact in long term. All partners have been dedicating to all aspects in caring women since then.
Lin’s life ended tragically at the age of 46 on May 25, 2002. She was on her way to Beijing on a business trip and died in the CI-611 Penghu Crash.
Thanks to the foundation she laid, EASECOX has continuously practiced her sharing concept of 『Everlasting Love Goes On』,to create sustainable business in the whole of Pacific Asia and overseas markets!